David Moye writes about the weird for AOL NEWS. The world of toys certainly qualifies. In Toyland, we tell the story of how Richard James, the inventor of Slinky left his wife and six kids, with the Slinky company in debt, and joined a religious cult in Bolvia. It was 1960, 15 years after he'd invented the iconic toy. He never returned to his family and died there in South America in 1974, somewhere far from home. Weird.
The story we go on to tell in the film is how Betty saved her family and the company that she co-founded. We hear and see how she licensed the idea for the Slinky dog, commissioned the writing of the iconic Slinky jingle, and ultimately gave us a plaything that has sold over 300 million copies and become a piece of pop culture. That's how the weird becomes the wonderful.
Read more about the weird and wonderful in David's article, Hard Knocks and Nerf Balls: The Business of Creating Toys.
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