Volkswagen Fun Theory

Can adding a bit of fun to something change people's behavior for the better? Could it change the world?

I stumbled upon this Volkswagen experiment and love it. Their website says, "This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better."

Seize the play and make a difference... WOW!