Putting the Cow in the Ice Cream

A local ice cream shop on Siesta Key makes good, homemade ice cream, but everyone talks about the bubbles. Out front of their shop, up on a pole, runs an automatic soap bubble blowing machine. I don't know if it runs constantly, but it has been blowin' bubbles every time we visit. Last night my daughter and I sat outside and ate our ice cream. We heard one person after another comment on the bubbles.

This is a great example of Purple Cow marketing. If you haven't read Seth Godin's book yet, you should. In a nutshell, the book notes that cows are unremarkable. They're just cows. But purple cows are cows worth talking about. They are, quite literally, remarkable because they are rare. Businesses are cows, extraordinary businesses are purple cows.

I can't imagine walkers on Siesta Key saying aloud, "Look! An ice cream stand!" But many say, "Look! Bubbles!" and that's what makes this ice cream stand different.

From my perspective this is an example of marketing that goes one better by adding an element of play. Bubbles are fun. If a purple cow is remarkable, than a purple cow at play is utterly remarkable. (Sorry)

How could you make your business more remarkable?
How could you make it more remarkably fun?