The
WHAM-O Super-Book will show up in book stores next week and so I think back to all the fun I had researching this thing. A highlight for me was visiting WHAM-O's headquarters in Emeryville, CA, just outside of San Francisco. WHAM-O's Chris Guirlinger was my gracious guide and as he showed me to a cubicle where I set up my laptop and scanner, I was very excited. Weeks earlier, as we planned this visit over the phone, he told me that I would have full access to the company archives! When he led me to the six long file cabinets full of fun, I knew immediately that I hadn't given myself enough time. Six decades of history and hilarity were in those cabinets, and a number of times I got lost in the past and had to jar myself back to work. As I say in the introduction of the
WHAM-O Super-Book:
Rich Knerr and his lifelong friend and WHAM-O partner, Spud Melin, squeezed every drop of fun they could from life and it showed in all that they gave us. Their TV ads were fun. Their print ads were fun. Their hit toys were fun. Their fads, and even their flops, were fun.With that in mind, I'm starting a new feature here called WHAM-O of the Week, or W.O.W. I'll share some a little-known WHAM-O oddity that I found and scanned and a brief description for your head-scratching pleasure. Enjoy these sneak peeks in the months ahead and be sure to check out the book for the
full effect fun!

Modeled after its wildly successful Super Ball packaging, the Turbo-Tube label was action-packed and the toy was ahead of its time. Released in 1966, it was 26 years ahead of today's popular
X-zylo toy. One thing I love about WHAM-O's packaging from the 1960s, when the company was in its heyday, are the gorgeous illustrations that it commissioned. The other thing that jumps out (beyond the glistening purple ring, of course) is the copy.
AMAZING SPACE LIFT CHAMBER!
ANTI-GRAVITY ACTION!
FLIES LIKE MAGIC!
GYRO-ACTION!
PRECISION-CONTROLLED FLIGHTS!
All this on a 5" x 5" label and all for just 98 cents.